In this market, understanding data is expected. But understanding the client is essential, and our senior strategists deliver on both. You need a team that knows how to transform data into actionable insights that drive strategy and change outcomes. We bring decades of real-world experience to every client engagement.
Our senior strategists are YOUR senior strategists—dedicated to achieving your goals.
Blaise Hazelwood founded Grassroots Targeting in 2005, providing strategic advice to presidential candidates, Governors, Senators, members of Congress, party chairmen, independent expenditure groups, and major corporations. She spearheaded the construction of Voter Vault, the first online national voter database.
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Tim Saler joined GT in 2015 and developed our proprietary data scoring platform. In 2018, Saler’s voter analytics helped campaigns and party committees elect six United States Senators, including the defeat of three Democrat incumbents, plus two Governors and several members of Congress.
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Juston served as Political Director of the Republican National Committee during the 2017-2018 election cycle, in which Republicans expanded their majority in the United States Senate and defeated four incumbent Democrats.
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Ellen Underwood oversees the firm’s survey instruments, data visualizations, and test analysis for best practice. Her experience includes leading over 200 quantitative research projects as well as being a RIVA-trained focus group moderator.
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Nick Lauritsen joined Grassroots Targeting in 2019 and has a unique background managing political campaigns as well as working in analytical modeling and microtargeting.
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Kristian Hemphill has worked at the intersection of data and politics for over a decade, joining Grassroots Targeting in 2023 after stints with the RNC and a campaign for Senate.
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