Tim Saler is the Managing Partner at Grassroots Targeting. He conducts microtargeting on behalf of campaigns, party committees, and independent expenditure groups, and authored the firm’s in-house voter scoring. Saler was the Chief Data Consultant for President Donald J. Trump’s historic primary and general election victories in 2024. Since 2015, Grassroots Targeting is a ten-time Pollie Award winner for Best Use of Analytics.

Saler has surveyed voters nationwide and has modeled voters across every precinct in the United States, using data and expertise to persuade, mobilize, and protect the vote. Since 2018, Saler’s voter targeting has empowered campaigns, party committees, and independent expenditure groups in twenty-one winning U.S. Senate races – including the defeat of six Democrat incumbents and the election of Ohio Senator JD Vance – and fourteen Governor races. With his unique experience and perspective, he occasionally also serves as a general consultant and strategist.

Prior to joining Grassroots Targeting, Saler was Deputy Campaign Manager to Florida Governor Rick Scott’s re-election comeback victory. Across three separate tenures at the Republican National Committee, his work helped revitalize absentee and early voting programs across a dozen battleground states, build what was at the time the largest volunteer voter contact effort in the history of the Republican Party, elect a Republican Governor of New Jersey, and elect Republican majorities to both chambers of the North Carolina legislature for the first time since 1869.

Saler is a former Executive Director of the Mississippi Republican Party under Governor Haley Barbour, Deputy Executive Director for Political Strategy at the Republican Party of Florida, and Director of Strategy at the Republican Party of Wisconsin. He began his career working on election integrity in Philadelphia, Pennsylvania.

A South Jersey native, Saler was named a Rising Star by Campaigns & Elections in 2016 and a member of the “40 Under 40” Class of 2017 by the American Association of Political Consultants.