Results matter. We combine data with expertise in putting that data to work for our clients.

Grassroots Targeting is the right partner to guide you to your goals because we know, in business and in politics, results are what matter. Our experience winning
across issues, industries, and candidates speaks for itself.

Our results represent our commitment to winning.

Getting it Right

Over the past 15 years our in-house modeling program has consistently proven to be extremely accurate when comparing the models to actual turnout and election results. The precision of our models allows clients to avoid surprises and affect outcomes. Our history in highly contested races shows our results are our commitment to winning.

MissouriSenate-2018

GT: The Path to Victory in 2020

GT: Path to Victory in 2020

Winning Campaigns Over the Years

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80+
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Case Study

FL-26 has a unique electorate that is ethnically & ideologically diverse. We analyzed our 2020 modeling project and practices in order to understand what efforts should be duplicated elsewhere and the best way to approach difficult districts.
Please contact us if you’d like to see the full case study and to discuss what makes a modeling project successful.

South Florida, including FL-26, is one of the most difficult areas to survey in the country. The district has a unique electorate with voters who are ethnically and culturally unique from one block to the next. It is extremely important to understand a diverse electorate in order to survey it properly, and then to ultimately model it accurately.

The initial modeling showed a dead-heat congressional district. In August, the ballots and Joe Biden image models were already statistically tied. We created a Path to Victory to guide voter contact efforts to turn out and secure likely Republican votes, hold unique supporters of the Republican nominee Carlos Gimenez, and persuade high-propensity swing voters.

Our after-action review of our GOTV Framework and the Gimenez base universe shows just how valuable turnout was to this winning campaign. Calculating expected electorate share against actual we can see the difference targeted creative and field programs truly made. The net shift between the Gimenez base universe and the Mucarsel-Powell Democrat base universe was two points, with Gimenez’s share increasing and Mucarsel-Powell’s share decreasing.

In the middle of the electorate, we defined three unique segments: 11,171 voters where Carlos Gimenez significantly overperformed a generic Republican; 14,980 Cuban voters who were persuasion targets (58% nonpartisan); and 28,917 persuadable Democrat-leaning voters, 55% of whom were non-Cuban Hispanics and 61% non-partisans. Our after-action analysis showed Gimenez overperforming and Mucarsel-Powell underperforming in precincts with a higher share of persuasion targets.

Our persuasion work at the individual level gave us critical findings. Conventional wisdom from DC would suggest that issues like the Venezuelan Maduro regime would be an effective persuasion message in South Florida, where many voters have family who have emigrated from or still live in socialist Latin American regimes. In fact, we found among Cuban voters in this district at the individual level, our persuasion targets were more affected by a message on tax policy than the Maduro regime. This level of detail and testing real data against cultural assumptions made a huge positive impact on our ability to defy that conventional wisdom and achieve historic wins in Miami and surroundings.

Awards

2020 Pollie Award for Best Use of Data Analytics / Machine Learning
PollieAward2019-BestPAC
2018PollieAward-BestAnalytics
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Let's Talk

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