Data Targeting and Analytics
Our proprietary data-targeting software was built in house, and through a learned process it delivers accurate results at both the individual and the aggregate levels. The system was built on decades of real-world experience winning campaigns and targeting individuals with granular data. Our foundational data sets contain fifteen years of campaign results and are used to model individuals and drive actions. The software continually learns, through systematic testing, and improves its ability to accurately score both individuals and aggregate audiences.
Our team then operationalizes the data to use in campaign targeting and decision making.
Vote by Mail Strategic Planning
COVID-19 has changed campaigns. New, looser absentee rules were implemented in 2020 and some elections are moving entirely to Vote by Mail. To win in this new environment, a campaign has to have a proactive and cutting-edge Vote by Mail plan. We have unmatched experience with Vote by Mail/AB in all 50 states, and have conducted dozens of rigorous field tests on Vote by Mail tactics. Download our Vote by Mail flyer (PDF)
Grassroots Targeting is the team you NEED on your side for Vote by Mail Planning.
Consulting
Political consulting is in our DNA. Our team has frontline experience developing strategic plans, overseeing budgets, and managing campaigns. Unlike the big agencies, our senior advisors work directly with our clients and their teams, leveraging our real-world experience to provide you a clear roadmap to success. Our plans are data-driven and built on measurable results with the flexibility to adjust quickly in an everchanging environment.
Our track record of success is not based on luck. It’s based on data.
Digital/Media Targeting & Optimization
We provide you the insights necessary to make informed, data-driven decisions. We deliver precise targeting models, built on our proprietary data sets that weave seamlessly into your media and digital campaigns.
Our media optimization plans ensure your campaign’s media mix is fully optimized in any environment. No longer do campaigns need to base their biggest decisions on a “gut feeling” or
outdated assumptions; we can now be data-driven to the perfect media mix and buy.
The bottom line is that our proprietary data implementation plans ensure that you are always reaching your target universe with the right targeted message.
Actionable Data
We transform data into answers. Our team leverages our proprietary data targeting software and methodologies to see beyond the numbers and provide clients with clear strategic direction. We deliver actionable plans that allow you to make informed decisions—easily.
We are true partners in helping clients dive deep into the data when necessary and always providing clear and concise insights into what the data is telling us.
Persuasion Modeling
Our Mover Models are a unique and powerful offering that go far beyond traditional message testing. Our methodology accurately identifies which message/issue moves an individual towards our candidate/issue or away from the opponent. It is inefficient and ineffective to build a strategy based on the message outcomes. Our unique modeling process continually learns and improves with every campaign to provide clients a proven competitive edge.
We get the data right, and we know how to put it to work to ensure your campaign succeeds.
Public Opinion Research
Traditional public opinion research is an important component to understanding the evolving environment. We provide both qualitative and quantitative research.
Through our quantitative research services, we offer diverse methods of information collection from telephone and cell phone interviews to online and mobile technology. We are continuously testing these models to provide the most accurate data at the best price point.
As for our qualitative research services, we offer both in-person and online focus groups.
We go a step beyond typical pollsters and use the data gathered from the focus groups to enhance our modeling.