In this market, understanding data is expected. But understanding the client is essential, and our senior strategists deliver on both. You need a team that knows how to transform data into actionable insights that drive strategy and change outcomes. We bring decades of real-world experience to every client engagement.
Our senior strategists are YOUR senior strategists—dedicated to achieving your goals.
Blaise Hazelwood founded Grassroots Targeting in 2005, providing strategic advice to presidential candidates, Governors, Senators, members of Congress, party chairmen, independent expenditure groups, and major corporations. She spearheaded the construction of Voter Vault, the first online national voter database.
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Tim Saler uses data and expertise to persuade, mobilize, and protect the vote. Saler’s voter targeting has empowered clients in 21 winning U.S. Senate races – including the defeat of 6 Democrat incumbents – and 14 Governor races since 2018. Saler served as Chief Data Consultant for President Donald J. Trump’s historic primary and general election victories in 2024.
Juston served as Political Director of the Republican National Committee during the 2017-2018 election cycle, in which Republicans expanded their majority in the United States Senate and defeated four incumbent Democrats.
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Ellen Underwood oversees the firm’s survey instruments, data visualizations, and test analysis for best practice. Her experience includes leading over 200 quantitative research projects as well as being a RIVA-trained focus group moderator.
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Nick Lauritsen joined Grassroots Targeting in 2019 and has a unique background managing political campaigns as well as working in analytical modeling and microtargeting.
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Kristian Hemphill has worked at the intersection of data and politics for over a decade, joining Grassroots Targeting in 2023 after stints with the RNC and a campaign for Senate.
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Rebecca is a research analyst with a decade of grassroots campaign experience in Congressional races and issue advocacy.