We don't just see into the future… we change it

Since 2005, Grassroots Targeting has been the leader in modeling and data driven insights to understand voter motivations, drive issue advocacy, and power successful campaigns


What We Do

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What We Do

With decades of industry experience, our team delivers the insights and expertise you need to change outcomes. Our proprietary modeling technology provides clients a unique and competitive edge that propels them to victory.

Our Tradition of Winning Continues

Our Tradition of Winning Continues

We’re the only Republican data firm that successfully defeated eight incumbent Senators.

Getting it Right: Modeling Accuracy

Testimonials

Donald J Trump for President
Donald J Trump for President
"[Grassroots Targeting] took an idea, from polling, and were able to customize it, model it, and use it- in an overlay to help save the [Donald J Trump] campaign tens of millions of dollars by accurately targeting the voters we not only needed to turnout- but the voters that we needed to persuade."
- Tony Fabrizio (Chief Strategist - Donald J Trump for President)
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Dave McCormick for Senate 2024
Dave McCormick for Senate 2024
"I know I can count on the Grassroots Targeting team to deliver the most accurate data targeting results. The GT team helped us effectively target the voters we needed in both Senator Rubio’s and Senator McCormick’s 2022 and 2024 elections respectively. I trust their work and am glad to have had them as part of our team."
- Matt Gruda, deputy campaign manager, Marco Rubio for Senate 2022; campaign manager, Dave McCormick for Senate 2024
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Building a Better Nevada
Building a Better Nevada
"The Grassroots Targeting team helped us zero in on the right voters with the right message. With the final result being such a slim margin, I can say without a doubt their data was instrumental to our victory."
- Chris Carr & Jeremy Hughes (Better Nevada 2022)
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Senator Rick Scott
Senator Rick Scott
“Grassroots Targeting has done fantastic work on my races and also while I was Chairman of the National Republican Senatorial Committee. They’re a great team and I appreciate their contributions to my winning campaigns!”
- Senator Rick Scott
RSLC
RSLC
"Grassroots Targeting was a trusted early partner in helping us change the game in Pennsylvania. Their team played a pivotal role in restoring Republican confidence in absentee voting and ensuring our message reached the right voters. The success Republicans saw up and down the ballot simply wouldn’t have been possible without their efforts—their work has provided the GOP with a lasting blueprint for early and absentee voting success."
- Dee Duncan & Max Docksey
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Donald J Trump for President
Donald J Trump for President
"Grassroots Targeting are the smartest f***ing data people I have ever worked with."
- Chris LaCivita (Co Campaign Manager - Donald J Trump for President)
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MN Jobs Coalition Legislative Fund
MN Jobs Coalition Legislative Fund
“For over a decade Grassroots Targeting has been a trusted partner developing our roadmap to success in tough races. Cycle after cycle the accuracy of GT’s data and issue models enable us to dig deeper and deliver the right message to the right voters, even down to the legislative district level, resulting in consistent over performance on Election Day.”
- John Rouleau (MN Jobs Coalition Legislative Fund)
Congressman Derrick Van Orden
Congressman Derrick Van Orden
“Grassroots Targeting brings Navy SEAL level precision and professionalism to the fight, and I know this as I was a SEAL for over 20 years. They not only have access to world class Big Data, they bring the experienced based expertise to analyze and more importantly, apply the results of this analysis to the ground. They found the sweet spot of combining theory with practice. I would not have been elected or reelected without them. If you don’t hire them, you are an idiot. Their entire staff is amazing.”
– Congressman Derrick Van Orden