Persuading and mobilizing the right voters with the right messages.
We don't just talk about big data. We make big wins.

Survey & Target Your Audience

We conduct quantitative voter research, using prescriptive political analytics to identify and score every individual voter, determining the persuasive messages that will make the most impact.

Blend Quantitative & Qualitative

We provide qualitative research services, conducted by a RIVA-trained focus group moderator, for an interactive dive into highly-targeted voter audiences.

With Real Campaign Experience

We are seasoned political professionals who have won races all across the United States. We are innovators who use strategic data combined with decades of political experience to win tough fights.

Here are some of the leaders & teams we've helped:

Republican National Committee
Republican Governors Association
National Republican Senatorial Committee
National Republican Congressional Committee
Republican Attorneys General Association
Republican State Leadership Committee
Donald J. Trump for President, Inc.
National Rifle Association

Governor Bobby Jindal (LA)
Governor Paul LePage (ME)
Governor Haley Barbour (MS)
Governor Pat McCrory (NC)
Governor Chris Sununu (NH)
Governor Susana Martinez (NM)
Governor Tom Corbett (PA)
Governor Kristi Noem (SD)
Governor Bob McDonnell (VA)
Governor Scott Walker (WI)

Senator Jon Kyl (AZ)
Senator Cory Gardner (CO)
Senator Rick Scott (FL)
Senator Norm Coleman (MN)
Senator Josh Hawley (MO)
Senator Thad Cochran (MS)
Senator Elizabeth Dole (NC)
Senator Deb Fischer (NE)
Senator Kelly Ayotte (NH)
Senator Lindsey Graham (SC)
Senator Kay Bailey Hutchison (TX)
Senator Ron Johnson (WI)

Congressman Mike Rogers (AL)
Congressman Brian Bilbray (CA)
Congressman Mike Coffman (CO)
Congressman Vern Buchanan (FL)
Congressman Carlos Curbelo (FL)
Congressman Clay Shaw (FL)
Congressman Rob Woodall (GA)
Congressman Judy Biggert (IL)
Congressman Rodney Davis (IL)
Congressman Bob Dold (IL)
Congressman Don Manzullo (IL)

Congressman Peter Roskam (IL)
Congressman Bobby Schilling (IL)
Congressman Charles Boustany (LA)
Congressman Fred Upton (MI)
Congressman Tim Walberg (MI)
Congresswoman Michele Bachmann (MN)
Congressman John Kline (MN)
Congresswoman Virginia Foxx (NC)
Congressman Richard Hudson (NC)
Congressman David Rouzer (NC)
Congressman Lee Terry (NE)
Congressman Frank LoBiondo (NJ)

Congresswoman Sue Kelly (NY)
Congresswoman Claudia Tenney (NY)
Congressman Steve Pearce (NM)
Congressman Mike Turner (OH)
Congressman Joe Wilson (SC)
Congresswoman Diane Black (TN)
Congressman Van Taylor (TX)
Congressman Eric Cantor (VA)
Congresswoman Barbara Comstock (VA)
Congressman Evan Jenkins (WV)
Congressman Alex Mooney (WV)

Chief Financial Officer Jeff Atwater (FL)
Chief Financial Officer Tom Gallagher (FL)
Lieutenant Governor Casey Cagle (GA)
Governor Jeff Colyer (KS)
Treasurer John Kennedy (LA)
Public Service Commissioner Craig Greene (LA)
Mayor Jean Stothert (Omaha, NE)
County Executive Rob Astorino (NY)
Attorney General Ken Cuccinelli (VA)

America Next
American Action Network
American Airlines
American Federation for Children
American Future Project
Associated Industries of Florida
Believe Again
Citizens for a Strong America
Coalition for America's Families
Colorado Good Government Initiative
Institute for 21st Century Energy
Jobs First PAC
Minnesota Jobs Coalition
New Republican PAC
Real Job Producers for America
Senate Victory Fund PAC
Stand Up to Washington PAC
Steele for Chairman
Stop I-186 To Protect Miners and Jobs
StudentsFirst
Tennesseans for Yes on 1
Tuesday Group PAC
Walmart

Arizona Republican Party
Connecticut Republican Party
Republican Party of Florida
Republican Party of Louisiana
Maine Republican Party
Mississippi Republican Party
Mississippi House Republican Caucus
Missouri Republican Party
New York Republican Party
North Carolina Republican Party
Pennsylvania House Republican Caucus
Rhode Island Republican Party
Republican Party of Virginia
Republican Party of Wisconsin

The American Association of Political Consultants named Grassroots Targeting a two-time Pollie Awards winner for Best Use of Analytics. (2016, 2018)

Campaigns & Elections named Grassroots Targeting its 2016 Reed Awards winner for Best Use of New Technology.

We're the best at what we do.

Give us a call today at 703-535-7590.

Meet the Grassroots Targeting Team:

Blaise Hazelwood - Founder & CEO

Blaise Hazelwood founded Grassroots Targeting in 2005. She has conducted microtargeting for and provided strategic advice to presidential candidates, Governors, Senators, members of Congress, party chairmen, independent expenditure groups, and major corporations. She spearheaded the construction of Voter Vault, the first online national voter database.

In 2018, Blaise made history by guiding the successful $35 million independent expenditure effort that helped elect Senator Rick Scott in Florida, beating Democrat Bill Nelson in the nation's premier swing state after having gone undefeated in federal elections for thirty years.

In 2016, Blaise provided data and analytics services to campaigns and organizations across the country, including the Republican National Committee, National Republican Senatorial Committee, Republican Governors Association, and the National Rifle Association.

In 2014, Blaise provided targeting and strategic advice to Cory Gardner's successful U.S. Senate campaign in Colorado, unseating incumbent Democrat Senator Mark Udall. She also provided targeting to Governor Rick Scott's successful re-election campaign in Florida.

In 2012, Blaise was responsible for the targeting and data work that helped Governor Scott Walker survive the historic recall challenge in Wisconsin. Later that year, Blaise was a member of the Republican National Committee's microtargeting team on behalf of the Romney for President campaign and the entire Republican ticket, producing targeting data in Arizona, Missouri, New Mexico, and Wisconsin.

In 2010, Blaise developed the Republican National Committee's regional microtargeting project that powered the party's historic gains that November, picking up 63 congressional seats, 6 seats in the United States Senate, and 6 governorships.

Blaise has led and managed political operations for the national Republican Party, high-profile grassroots programs, and political campaigns. With years of experience at the highest levels of national politics and on the forefront of political technology innovation, she has served in several key positions for the national Republican Party since 2000:

Blaise is recognized for leading the development and implementation of the 72 Hour Program, which is credited with revolutionizing Get Out The Vote efforts, including the RNC's successful online Team Leader program.

@blaisehazelwood

Tim Saler - Managing Partner

Tim Saler joined Grassroots Targeting in 2015, conducting microtargeting on behalf of and consulting for campaigns, party committees, and independent expenditure groups, and developing the firm's in-house voter scoring.

Saler has surveyed voters nationwide and has modeled voters across every precinct in the United States, advising clients objectively and using data to guide mobilization and persuasion campaigns down to the individual level.

In 2018, Saler's voter analytics helped campaigns and party committees elect six United States Senators, including the defeat of three Democrat incumbents, plus two Governors and several members of Congress.

In 2016, Saler and the GT team produced microtargeting and analytics for successful efforts to elect two Republican Governors in Democrat-held seats, as well as multiple winning congressional campaigns, including the single most Democrat-advantaged congressional seat held by a Republican member in the entire United States by the Cook Political Report's Partisan Voting Index.

Saler and the GT team also aided Florida Governor Rick Scott's political committee Let's Get to Work, capturing Donald Trump's emerging coalition in the Sunshine State and identifying months before Election Day what would become his historic wins in Pinellas and St. Lucie counties, the latter of which no Republican had carried in a presidential election since 1988.

Prior to joining Grassroots Targeting in 2015, Saler was Deputy Campaign Manager to Florida Governor Rick Scott, managing a more than $100 million coordinated budget and directing the campaign's targeting and voter contact programs.

Saler served as Deputy Campaign Manager to Louisiana Governor Bobby Jindal's presidential campaign, overseeing the campaign budget and delegate allocation process.

In the 2012 presidential campaign, Saler was National Turnout Director at the Republican National Committee, helping to build the largest volunteer voter contact program in the history of the Republican Party, as well as tracking individual absentee and early voting activity daily in a dozen battleground states.

Saler is a former Executive Director of the Mississippi Republican Party and North Carolina Victory Director for the RNC, with both efforts electing Republican majorities in their respective state legislatures for the first time since the 1800s.

Saler also served as Deputy Executive Director for Political Strategy at the Republican Party of Florida and Director of Strategy at the Republican Party of Wisconsin.

Saler was named a Rising Star by Campaigns & Elections in 2016 and a member of the "40 Under 40" Class of 2017 by the American Association of Political Consultants.

@tsgop

Juston Johnson - Partner

Juston Johnson joined Grassroots Targeting in 2019, adding to the GT team an accomplished political professional with nearly two decades of experience and success.

Juston served as Political Director of the Republican National Committee during the 2017-2018 election cycle, in which Republicans expanded their majority in the United States Senate and defeated four incumbent Democrats.

During his term as Political Director at the RNC, Juston oversaw the national political operation for the party and the largest data-driven field program in party history, with more than 620 staff across 29 states and a budget of more than $95 million.

During the 2015-2016 cycle, Juston served as a Regional Political Director at the Republican National Committee, working hand-in-hand with President Donald Trump's campaign to carry both of his battleground states, Wisconsin and Iowa, on the way to the White House. Republicans carried six U.S. Senate seats and won numerous targeted Congressional races in Juston's region. Earlier in the cycle, Juston worked closely with state parties on the presidential nominating process through delegate operations, primaries, and caucuses.

In 2013 and 2014, Juston was Executive Director for the Republican Party of Florida and played a crucial role in the re-election of Governor Rick Scott, considered by pundits and analysts to be one of the most endangered incumbents in the nation.

During the 2012 cycle, Juston served as National Field Director for the Republican National Committee, with more than 600 staff and 280 offices across 13 battleground states and 36 congressional districts.

Juston served as Campaign Manager for U.S. Senator Ron Johnson of Wisconsin in his surprise 2010 defeat of 18-year incumbent Democrat Russ Feingold, managing a campaign budget of more than $15 million and a first-time candidate. He also managed the campaign for Wisconsin Attorney General J.B. Van Hollen during the difficult 2006 election cycle.

Previously, Juston's roles included serving as Political Director at the Republican Party of Wisconsin and both the Wisconsin Victory Director (2008) and Deputy Director of Political Education (2009) at the Republican National Committee.

@justonjohnson

Ellen Tabler - Director of Polling and Research

Ellen Tabler joined Grassroots Targeting in 2015. During her time at GT, Ellen has conducted more than 200 quantitative research projects and she brings her qualitative research skills to GT as a RIVA-trained focus group moderator.

Ellen's special mix of empathy and high energy in qualitative settings opens up unique insights into voters' opinions and attitudes, allowing for deeper dives into tough and sensitive subjects. Additionally, Ellen is in charge of the firm's survey instruments, data visualizations, and test analysis for best practices.

In 2018, Ellen was a part of the successful independent expenditure effort that helped elect Senator Rick Scott in Florida. She helped manage a $35 million budget and conducted focus groups to discover the most effective messages to persuade targeted voters in the race against incumbent Democrat Bill Nelson.

Ellen hails from Newtown, Connecticut, and graduated from Butler University in 2014 with a B.A. in Political Science and Sociology. While at Butler, she was active in the Student Sociology Association and the Sociology Honors Society, with a senior thesis involving qualitative research.

Ellen spent 6 months in Edinburgh, Scotland, studying Politics at the University of Edinburgh and interning for a Member of Scottish Parliament. After graduation, she spent time in Baltimore where she immersed herself in local non-profit work.

Ellen lives in Washington, D.C. She enjoys exploring new D.C. spots and convincing herself every year that Butler Basketball will win the NCAA championship.

Grassroots Targeting In the News:

Parties struggle with shifting coalitions - The Hill - September 13, 2017

"The short-term future of the two party coalitions is that they are becoming smaller, more ideologically and demographically consistent within themselves, and inward-focused rather than outward-focused," said Tim Saler, a Republican demographic and data analytics expert.

...

"Look at where you see the most significant Romney-Clinton voter concentration. These communities tended to contain voters who earn a higher income, have more educational attainment, live in suburbs. These are the tell-tale signs of a more frequent, consistent voter," Saler said. "A Romney-Clinton voter looks a lot more like somebody that we have counted on to support Republicans in midterm elections for quite some time."

"The fear, then, is that the things that a Romney-Clinton voter does not like about the Republican president then become attached to the entire party in the voter's eyes, and now that voter becomes far more inclined to support a Democrat candidate in a congressional election," he said. "As more likely voters in the first place, if they begin casting ballots for Democrats in congressional races, not just in a one-off presidential contest for the ages, then it's bad news for us long-term if we have to offset them with less consistent, swingier voters."


How Florida explains our polarized politics - The Hill - July 21, 2017

The strategists plotting Florida Gov. Rick Scott's (R) reelection bid in 2014 faced a problem: The state's explosive growth, especially in liberal cities like Miami, Orlando and Tampa, was being fueled by an influx of voters likely to back Scott's Democratic opponent. To win a second term, Scott would have to find votes in unlikely places.

One of those unlikely places was Milton, a small town in the Florida Panhandle. Milton would certainly vote Republican that November -- the question was whether enough voters would turn out to offset the Democratic advantage in the cities.

Scott won Milton's county, Santa Rosa, by a 29,000-vote margin that year, taking 7,000 more votes than he had won in his first campaign, in 2010. Those 7,000 extra votes were almost enough to offset the much more populous Hillsborough County, which Scott's Democratic opponent, now-Rep. Charlie Crist, won by 10,000 votes.


Can Grassroots Consultants Capitalize on the Early-Cycle Energy? - Campaigns & Elections - March 2, 2017

Many 2018 candidates are now getting their organizations off the ground instead of playing wait-and-see like they did last cycle when fear of being hit by the Trump Train caused spending paralysis down ballot, according to Tim Saler, a consultant with the GOP firm Grassroots Targeting.

"There's a lot of smart people that are starting earlier than they normally do," Saler said.

He pointed to Republican members holding Hillary Clinton-won districts, which by one tally, there are 23 of these. "A lot of people are looking at what happened in 2016 and thinking, 'the conventional wisdom was so wrong this past time.' They're thinking it's better to start earlier.

"The combination of people not wanting to wait, and not wanting to trust someone else for their decision making is going to result in more people engaging and doing projects at the grassroots level for targeting and information flow."


Inside the GOP's Effort to Close the Campaign-Science Gap With Democrats - Bloomberg - July 8, 2015

While many Republicans responded by conceding catch-phrase-ready deficiencies--a need to do more and better with Big Data or the Ground Game--others were willing to acknowledge that the underlying problem was the lack of a culture within the GOP to encourage innovation. For a small but significant share of the party's electioneering class, however, any true reckoning with 2012 invites a deeper epistemological crisis about how to run smarter campaigns in the 21st century.

"We should not assume anything. Absolutely every aspect of the campaign, from the best way to knock on doors to the best way to broadcast television, should be tested," says Blaise Hazelwood, a Republican voter-contact specialist who founded CSI. "This is the way I did it on this campaign that won, so this is the way we should do it on all campaigns," Hazelwood says, mocking the prevailing sentiment of entrenched political consultants. "The test for them is whether they win or lose on election day. That cannot be a valid test."

...

Hazelwood has been asking and answering some of the toughest questions in Republican politics for years. Shortly after the 2012 elections, she faced one from Sally Bradshaw: What did Republicans need to do to improve their electoral mechanics? A longtime adviser to Bush, Bradshaw was one of five party eminences who had been tapped by Republican National Committee Chairman Reince Priebus to oversee the Growth and Opportunity Project, the postmortem report its authors were repeatedly instructed not to describe publicly as an "autopsy."

Twelve years earlier, Hazelwood had been in a similar position when, as the RNC's political director, she had organized what was known as the 72-Hour Task Force to fine-tune field operations that Karl Rove and other top advisers to President George W. Bush blamed for his unexpectedly narrow victory. Starting in 2001, Hazelwood deployed dozens of controlled tests in low-profile elections, usually with the goal of convincing party officials and activists that it was worth investing in the infrastructure to support volunteer-based voter contact. [...]

Many Republicans credited the findings of the 72-Hour Task Force with helping Bush in his re-election, but after his victory, the culture that had incubated them withered away.


Ready to win?

We provide individualized research, targeting, and strategic insights that are unique to your campaign.

We create custom voter audiences that target your persuasive messages to the people most likely to be impacted by them - and we have the real-world political & campaign experience to know the difference.

Give us a call today at 703-535-7590, and let's talk about getting GT on your winning team.