Prescriptive Political Analytics +
Quantitative & Qualitative Research
Persuading and mobilizing the right voters with the right messages.
We don't just talk about big data. We make big wins.
Survey & Target Your Audience
We conduct quantitative voter research, using prescriptive political analytics to identify and score every individual voter, determining the persuasive messages that will make the most impact.
Blend Quantitative & Qualitative
We provide qualitative research services, conducted by a RIVA-trained focus group moderator, for an interactive dive into highly-targeted voter audiences.
With Real Campaign Experience
We are seasoned political professionals who have won races all across the United States. We are innovators who use strategic data combined with decades of political experience to win tough fights.
Here are some of the leaders & teams we've helped:
Republican National Committee
Republican Governors Association
National Republican Senatorial Committee
National Republican Congressional Committee
Republican Attorneys General Association
Republican State Leadership Committee
Donald J. Trump for President, Inc.
National Rifle Association
Governor Rick Scott (FL)
Governor Bobby Jindal (LA)
Governor Paul LePage (ME)
Governor Haley Barbour (MS)
Governor Pat McCrory (NC)
Governor Chris Sununu (NH)
Governor Susana Martinez (NM)
Governor Tom Corbett (PA)
Governor Bob McDonnell (VA)
Governor Scott Walker (WI)
Senator Jon Kyl (AZ)
Senator Cory Gardner (CO)
Senator Norm Coleman (MN)
Senator Thad Cochran (MS)
Senator Elizabeth Dole (NC)
Senator Kelly Ayotte (NH)
Senator Lindsey Graham (SC)
Senator Kay Bailey Hutchison (TX)
Senator Ron Johnson (WI)
Congressman Brian Bilbray (CA)
Congressman Mike Coffman (CO)
Congressman Vern Buchanan (FL)
Congressman Carlos Curbelo (FL)
Congressman Clay Shaw (FL)
Congressman Judy Biggert (IL)
Congressman Rodney Davis (IL)
Congressman Bob Dold (IL)
Congressman Don Manzullo (IL)
Congressman Peter Roskam (IL)
Congressman Bobby Schilling (IL)
Congressman Charles Boustany (LA)
Congressman Fred Upton (MI)
Congressman Tim Walberg (MI)
Congresswoman Michele Bachmann (MN)
Congressman John Kline (MN)
Congresswoman Virginia Foxx (NC)
Congressman Richard Hudson (NC)
Congressman David Rouzer (NC)
Congressman Lee Terry (NE)
Congressman Frank LoBiondo (NJ)
Congresswoman Sue Kelly (NY)
Congresswoman Claudia Tenney (NY)
Congressman Steve Pearce (NM)
Congressman Mike Turner (OH)
Congressman Joe Wilson (SC)
Congresswoman Diane Black (TN)
Congressman Eric Cantor (VA)
Congresswoman Barbara Comstock (VA)
Congressman Evan Jenkins (WV)
The American Association of Political Consultants named Grassroots Targeting a two-time Pollie Awards winner for Best Use of Analytics. (2016, 2018)
Campaigns & Elections named Grassroots Targeting its 2016 Reed Awards winner for Best Use of New Technology.
We're the best at what we do.
Give us a call today at 703-535-7590.
Meet the Grassroots Targeting Team:
Blaise Hazelwood - Founder & President
Blaise Hazelwood founded Grassroots Targeting in 2005. She has conducted microtargeting for and provided strategic advice to Governors, Senators, members of Congress, party chairmen, independent expenditure groups, and major corporations.
In 2016, Blaise provided data and analytics services to campaigns and organizations across the country, including the Republican National Committee, National Republican Senatorial Committee, Republican Governors Association, National Rifle Association, and the Minnesota Jobs Coalition, shocking the political establishment and helping to elect Republican majorities in the Minnesota State Capitol despite Hillary Clinton carrying the state for President.
In 2014, Blaise provided targeting and strategic advice to Cory Gardner's successful U.S. Senate campaign in Colorado, unseating incumbent Democrat Senator Mark Udall. She also provided targeting to Governor Rick Scott's successful re-election campaign in Florida.
In 2012, Blaise was responsible for the targeting and data work that helped Governor Scott Walker survive the historic recall challenge in Wisconsin. Later that year, Blaise was a member of the Republican National Committee's microtargeting team on behalf of the Romney for President campaign and the entire Republican ticket, producing targeting data in Arizona, Missouri, New Mexico, and Wisconsin.
In prior cycles, Blaise produced microtargeting and strategic advice for Governors Bobby Jindal (LA), Haley Barbour (MS), Susana Martinez (NM), and Bob McDonnell (VA), as well as Senators Jon Kyl (AZ), Norm Coleman (MN), Thad Cochran (MS), Elizabeth Dole (NC), Lindsey Graham (SC), and Kay Bailey Hutchison (TX).
In 2010, Blaise developed the Republican National Committee's regional microtargeting project that powered the party's historic gains that November, picking up 63 congressional seats, 6 seats in the United States Senate, and 6 governorships.
Blaise has managed independent expenditure efforts, super PACs, and social welfare organizations in addition to targeting voters on behalf of members of Congress in tough races like Mike Coffman (CO-06), Bob Dold (IL-10), John Kline (MN-02), and Lee Terry (NE-02). She has also conducted voter research on behalf of major corporations like American Airlines and Walmart.
Blaise has led and managed political operations for the national Republican Party, high-profile grassroots programs, and political campaigns. With years of experience at the highest levels of national politics and on the forefront of political technology innovation, she has served in several key positions for the national Republican Party since 2000:
Blaise is recognized for leading the development and implementation of the 72 Hour Program, which is credited with revolutionizing Get Out The Vote efforts. She spearheaded the RNC's successful online Team Leader program and the construction of Voter Vault, the first online national voter database. Blaise has managed and consulted for PACs, 527s, and candidates from the state to national level.
Tim Saler - Vice President
Tim Saler joined Grassroots Targeting in 2015 and serves as Vice President, conducting microtargeting on behalf of campaigns, party committees, and independent expenditure groups, and developing the firm's in-house voter scoring.
In 2016, Saler provided voter scoring and analytics to the successful re-election campaign of Congressman Carlos Curbelo (FL-26), a 28-point swing against the top of the ticket in the district rated the single most Democrat-advantaged congressional seat held by a Republican member in the entire United States by the Cook Political Report's Partisan Voting Index.
Saler produced microtargeting and analytics for Florida Governor Rick Scott's political committee Let's Get to Work that captured Donald Trump's emerging coalition in the Sunshine State, identifying what would become his historic wins in Pinellas and St. Lucie counties, the latter of which no Republican had carried in a presidential election since 1988.
Saler and the GT team conducted voter modeling and scoring for the independent expenditure effort that helped Chris Sununu become Governor of New Hampshire despite Hillary Clinton carrying the state in that year's presidential election, as well as the effort that successfully elected Josh Hawley as Missouri's Attorney General.
Saler and the GT team targeted voters for the successful congressional campaigns of Claudia Tenney (NY-22) and Frank LoBiondo (NJ-02), and he helped Congressman Richard Hudson (NC-08) and Congresswoman Virginia Foxx (NC-05) navigate Republican primary challenges in newly-drawn congressional districts.
Prior to joining Grassroots Targeting in 2015, Saler was Deputy Campaign Manager to Florida Governor Rick Scott, managing a more than $100 million coordinated budget and directing the campaign's targeting and voter contact programs. He served as Deputy Campaign Manager to Louisiana Governor Bobby Jindal's presidential campaign, overseeing the campaign budget and delegate allocation process.
In the 2012 presidential campaign, Saler was National Turnout Director at the Republican National Committee. He is a former Executive Director of the Mississippi Republican Party and North Carolina Victory Director for the RNC, with both efforts electing Republican majorities in their respective state legislatures for the first time since the 1800s.
Saler also served as Deputy Executive Director for Political Strategy at the Republican Party of Florida, Director of Strategy at the Republican Party of Wisconsin, and Regional Field Director for the Victory effort that elected New Jersey Governor Chris Christie in 2009.
Ellen Tabler - Project Manager
Ellen Tabler joined Grassroots Targeting in 2015 as a project manager. She brings her qualitative research skills to Grassroots Targeting as a RIVA-trained focus group moderator.
Ellen hails from Newtown, Connecticut, and graduated from Butler University in 2014 with a B.A. in Political Science and Sociology. While at Butler, she was active in the Student Sociology Association and the Sociology Honors Society. Her senior thesis utilized her qualitative research abilities by conducting in-depth interviews and composing an analysis.
Ellen spent 6 months in Edinburgh, Scotland, studying Politics at the University of Edinburgh and interning for a Member of Scottish Parliament. After graduation, she spent time in Baltimore where she immersed herself in local non-profit work.
Ellen lives in Washington, D.C. She enjoys exploring new D.C. spots and convincing herself every year that Butler Basketball will win the NCAA championship.
Grassroots Targeting In the News:
Parties struggle with shifting coalitions - The Hill - September 13, 2017
"The short-term future of the two party coalitions is that they are becoming smaller, more ideologically and demographically consistent within themselves, and inward-focused rather than outward-focused," said Tim Saler, a Republican demographic and data analytics expert.
"Look at where you see the most significant Romney-Clinton voter concentration. These communities tended to contain voters who earn a higher income, have more educational attainment, live in suburbs. These are the tell-tale signs of a more frequent, consistent voter," Saler said. "A Romney-Clinton voter looks a lot more like somebody that we have counted on to support Republicans in midterm elections for quite some time."
"The fear, then, is that the things that a Romney-Clinton voter does not like about the Republican president then become attached to the entire party in the voter's eyes, and now that voter becomes far more inclined to support a Democrat candidate in a congressional election," he said. "As more likely voters in the first place, if they begin casting ballots for Democrats in congressional races, not just in a one-off presidential contest for the ages, then it's bad news for us long-term if we have to offset them with less consistent, swingier voters."
How Florida explains our polarized politics - The Hill - July 21, 2017
The strategists plotting Florida Gov. Rick Scott's (R) reelection bid in 2014 faced a problem: The state's explosive growth, especially in liberal cities like Miami, Orlando and Tampa, was being fueled by an influx of voters likely to back Scott's Democratic opponent. To win a second term, Scott would have to find votes in unlikely places.
One of those unlikely places was Milton, a small town in the Florida Panhandle. Milton would certainly vote Republican that November -- the question was whether enough voters would turn out to offset the Democratic advantage in the cities.
Scott won Milton's county, Santa Rosa, by a 29,000-vote margin that year, taking 7,000 more votes than he had won in his first campaign, in 2010. Those 7,000 extra votes were almost enough to offset the much more populous Hillsborough County, which Scott's Democratic opponent, now-Rep. Charlie Crist, won by 10,000 votes.
Can Grassroots Consultants Capitalize on the Early-Cycle Energy? - Campaigns & Elections - March 2, 2017
Many 2018 candidates are now getting their organizations off the ground instead of playing wait-and-see like they did last cycle when fear of being hit by the Trump Train caused spending paralysis down ballot, according to Tim Saler, a consultant with the GOP firm Grassroots Targeting.
"There's a lot of smart people that are starting earlier than they normally do," Saler said.
He pointed to Republican members holding Hillary Clinton-won districts, which by one tally, there are 23 of these. "A lot of people are looking at what happened in 2016 and thinking, 'the conventional wisdom was so wrong this past time.' They're thinking it's better to start earlier.
"The combination of people not wanting to wait, and not wanting to trust someone else for their decision making is going to result in more people engaging and doing projects at the grassroots level for targeting and information flow."
Inside the GOP's Effort to Close the Campaign-Science Gap With Democrats - Bloomberg - July 8, 2015
While many Republicans responded by conceding catch-phrase-ready deficiencies--a need to do more and better with Big Data or the Ground Game--others were willing to acknowledge that the underlying problem was the lack of a culture within the GOP to encourage innovation. For a small but significant share of the party's electioneering class, however, any true reckoning with 2012 invites a deeper epistemological crisis about how to run smarter campaigns in the 21st century.
"We should not assume anything. Absolutely every aspect of the campaign, from the best way to knock on doors to the best way to broadcast television, should be tested," says Blaise Hazelwood, a Republican voter-contact specialist who founded CSI. "This is the way I did it on this campaign that won, so this is the way we should do it on all campaigns," Hazelwood says, mocking the prevailing sentiment of entrenched political consultants. "The test for them is whether they win or lose on election day. That cannot be a valid test."
Hazelwood has been asking and answering some of the toughest questions in Republican politics for years. Shortly after the 2012 elections, she faced one from Sally Bradshaw: What did Republicans need to do to improve their electoral mechanics? A longtime adviser to Bush, Bradshaw was one of five party eminences who had been tapped by Republican National Committee Chairman Reince Priebus to oversee the Growth and Opportunity Project, the postmortem report its authors were repeatedly instructed not to describe publicly as an "autopsy."
Twelve years earlier, Hazelwood had been in a similar position when, as the RNC's political director, she had organized what was known as the 72-Hour Task Force to fine-tune field operations that Karl Rove and other top advisers to President George W. Bush blamed for his unexpectedly narrow victory. Starting in 2001, Hazelwood deployed dozens of controlled tests in low-profile elections, usually with the goal of convincing party officials and activists that it was worth investing in the infrastructure to support volunteer-based voter contact. [...]
Many Republicans credited the findings of the 72-Hour Task Force with helping Bush in his re-election, but after his victory, the culture that had incubated them withered away.
Ready to win?
We provide individualized research, targeting, and strategic insights that are unique to your campaign.
We create custom voter audiences that target your persuasive messages to the people most likely to be impacted by them - and we have the real-world political & campaign experience to know the difference.
Give us a call today at 703-535-7590, and let's talk about getting GT on your winning team.