Grassroots Targeting

Prescriptive Political Analytics +
Quantitative & Qualitative Research

Persuading and mobilizing the right voters with the right messages.
We don't just talk about big data. We make big wins.

Surveying & Targeting Your Audience

We conduct quantitative voter research, using prescriptive political analytics to identify and score every individual voter, determining the persuasive messages that will make the most impact.

Blending Quantitative & Qualitative

We provide qualitative research services, conducted by a RIVA-trained focus group moderator, for an interactive dive into highly-targeted voter audiences.

With Real Campaign Experience

We are seasoned political professionals who have won races all across the United States. We are innovators who use strategic data combined with decades of political experience to win tough fights.

Here are some of the leaders & teams we've helped:

Republican National Committee
Republican Governors Association
National Republican Senatorial Committee
National Republican Congressional Committee
Republican Attorneys General Association
Republican State Leadership Committee
Donald J. Trump for President, Inc.
National Rifle Association

Governor Rick Scott (FL)
Governor Bobby Jindal (LA)
Governor Paul LePage (ME)
Governor Eric Greitens (MO)
Governor Haley Barbour (MS)
Governor Pat McCrory (NC)
Governor Chris Sununu (NH)
Governor Susana Martinez (NM)
Governor Tom Corbett (PA)
Governor Bob McDonnell (VA)
Governor Scott Walker (WI)

Senator Jon Kyl (AZ)
Senator Cory Gardner (CO)
Senator Norm Coleman (MN)
Senator Thad Cochran (MS)
Senator Elizabeth Dole (NC)
Senator Kelly Ayotte (NH)
Senator Lindsey Graham (SC)
Senator Kay Bailey Hutchison (TX)
Senator Ron Johnson (WI)

Congressman Tom Cotton (AR)
Congressman Brian Bilbray (CA)
Congressman Buck McKeon (CA)
Congressman Mike Coffman (CO)
Congressman Carlos Curbelo (FL)
Congressman Clay Shaw (FL)
Congressman Daniel Webster (FL)
Congressman Jack Kingston (GA)
Congresswoman Judy Biggert (IL)
Congressman Rodney Davis (IL)
Congressman Bob Dold (IL)
Congressman Peter Roskam (IL)
Congressman Bobby Schilling (IL)
Congressman Larry Bucshon (IN)
Congressman Luke Messer (IN)

Congressman Charles Boustany (LA)
Congressman Fred Upton (MI)
Congressman Tim Walberg (MI)
Congresswoman Michelle Bachmann (MN)
Congressman John Kline (MN)
Congressman Alan Nunnelee (MS)
Congressman Steven Palazzo (MS)
Congressman Steve Daines (MT)
Congresswoman Virginia Foxx (NC)
Congressman Richard Hudson (NC)
Congressman David Rouzer (NC)
Congressman Lee Terry (NE)
Congressman Frank Guinta (NH)
Congressman Frank LoBiondo (NJ)
Congressman Jon Runyan (NJ)
Congressman Steve Pearce (NM)

Congresswoman Nan Hayworth (NY)
Congresswoman Sue Kelly (NY)
Congressman Tom Reynolds (NY)
Congresswoman Claudia Tenney (NY)
Congressman Jim Renacci (OH)
Congressman Mike Turner (OH)
Congressman Joe Wilson (SC)
Congresswoman Diane Black (TN)
Congressman Chris Stewart (UT)
Congressman Eric Cantor (VA)
Congresswoman Barbara Comstock (VA)
Congressman Bob Goodlatte (VA)
Congressman Robert Hurt (VA)
Congressman Scott Rigell (VA)
Congressman Scott Taylor (VA)

Chief Financial Officer Jeff Atwater (FL)
Chief Financial Officer Tom Gallagher (FL)
Treasurer John Kennedy (LA)
Public Service Commissioner Craig Greene (LA)
Attorney General Josh Hawley (MO)
Mayor Jean Stothert (Omaha, NE)
County Executive Rob Astorino (NY)
Attorney General Ken Cuccinelli (VA)

America Next
American Action Network
American Airlines
American Federation for Children
American Future Project
Associated Industries of Florida
Believe Again
Citizens for a Strong America
Coalition for America's Families
Colorado Good Government Initiative
Institute for 21st Century Energy
Jobs First PAC
Minnesota Jobs Coalition
Stand Up to Washington PAC
Steele for Chairman
StudentsFirst
Tennesseans for Yes on 1
Tuesday Group PAC
Wal-Mart

Arizona Republican Party
Connecticut Republican Party
Republican Party of Florida
Republican Party of Louisiana
Maine Republican Party
Mississippi Republican Party
Mississippi House Republican Caucus
New York Republican Party
North Carolina Republican Party
Pennsylvania House Republican Caucus
Rhode Island Republican Party
Republican Party of Virginia

The American Association of Political Consultants
named Grassroots Targeting a 2016 Pollie Awards
winner
for Best Use of Analytics.

Campaigns & Elections named Grassroots Targeting
its 2016 Reed Awards winner for Best Use of New Technology.

We're the best at what we do.

Give us a call today at 703-535-7590.

Meet the Grassroots Targeting Team:

Blaise Hazelwood - Founder & President

Blaise Hazelwood has led and managed political operations for the national Republican Party, high-profile grassroots programs and political campaigns. With years of experience at the highest levels of national politics and on the cutting edge of political technology innovation, she founded Grassroots Targeting in 2005.

Blaise has served in a number of key positions for the national Republican Party since 2000:

Blaise is recognized for leading the development and implementation of the 72 Hour Program, which is credited with revolutionizing Get Out The Vote efforts. She spearheaded the RNC's successful online Team Leader program and the construction of Voter Vault, the first online national voter database. Blaise has managed and consulted for PACs, 527s, and candidates from the state to national level.

@blaisehazelwood

Tim Saler - Vice President

Tim Saler is a builder of large, complex campaign organizations and an innovator in using strategic data to win tough fights.

Saler was Deputy Campaign Manager to Florida Governor Rick Scott, managing a more than $100 million coordinated budget and directing the campaign's targeting and voter contact programs. He served as Deputy Campaign Manager to Louisiana Governor Bobby Jindal's presidential campaign, Deputy Executive Director for Political Strategy at the Republican Party of Florida, and Director of Strategy at the Republican Party of Wisconsin.

In the 2012 presidential campaign, Saler was National Turnout Director at the Republican National Committee. He is a former Executive Director of the Mississippi Republican Party, North Carolina Victory Director for the RNC, and Regional Field Director for the Victory effort that elected New Jersey Governor Chris Christie in 2009.

Saler was named a Rising Star by Campaigns & Elections in 2016 and a member of the "40 Under 40" Class of 2017 by the American Association of Political Consultants.

@tsgop

Ellen Tabler - Project Manager

Ellen Tabler joined Grassroots Targeting in 2015 as a project manager. She brings her qualitative research skills to Grassroots Targeting as a RIVA-trained focus group moderator.

Ellen hails from Newtown, Connecticut, and graduated from Butler University in 2014 with a B.A. in Political Science and Sociology. While at Butler, she was active in the Student Sociology Association and the Sociology Honors Society. Her senior thesis utilized her qualitative research abilities by conducting in-depth interviews and composing an analysis.

Ellen spent 6 months in Edinburgh, Scotland, studying Politics at the University of Edinburgh and interning for a Member of Scottish Parliament. After graduation, she spent time in Baltimore where she immersed herself in local non-profit work.

Ellen lives in Washington, D.C. She enjoys exploring new D.C. spots and convincing herself every year that Butler Basketball will win the NCAA championship.

Grassroots Targeting In the News:

Parties struggle with shifting coalitions - The Hill - September 13, 2017

"The short-term future of the two party coalitions is that they are becoming smaller, more ideologically and demographically consistent within themselves, and inward-focused rather than outward-focused," said Tim Saler, a Republican demographic and data analytics expert.

...

"Look at where you see the most significant Romney-Clinton voter concentration. These communities tended to contain voters who earn a higher income, have more educational attainment, live in suburbs. These are the tell-tale signs of a more frequent, consistent voter," Saler said. "A Romney-Clinton voter looks a lot more like somebody that we have counted on to support Republicans in midterm elections for quite some time."

"The fear, then, is that the things that a Romney-Clinton voter does not like about the Republican president then become attached to the entire party in the voter's eyes, and now that voter becomes far more inclined to support a Democrat candidate in a congressional election," he said. "As more likely voters in the first place, if they begin casting ballots for Democrats in congressional races, not just in a one-off presidential contest for the ages, then it's bad news for us long-term if we have to offset them with less consistent, swingier voters."


How Florida explains our polarized politics - The Hill - July 21, 2017

The strategists plotting Florida Gov. Rick Scott's (R) reelection bid in 2014 faced a problem: The state's explosive growth, especially in liberal cities like Miami, Orlando and Tampa, was being fueled by an influx of voters likely to back Scott's Democratic opponent. To win a second term, Scott would have to find votes in unlikely places.

One of those unlikely places was Milton, a small town in the Florida Panhandle. Milton would certainly vote Republican that November -- the question was whether enough voters would turn out to offset the Democratic advantage in the cities.

Scott won Milton's county, Santa Rosa, by a 29,000-vote margin that year, taking 7,000 more votes than he had won in his first campaign, in 2010. Those 7,000 extra votes were almost enough to offset the much more populous Hillsborough County, which Scott's Democratic opponent, now-Rep. Charlie Crist, won by 10,000 votes.


Can Grassroots Consultants Capitalize on the Early-Cycle Energy? - Campaigns & Elections - March 2, 2017

Many 2018 candidates are now getting their organizations off the ground instead of playing wait-and-see like they did last cycle when fear of being hit by the Trump Train caused spending paralysis down ballot, according to Tim Saler, a consultant with the GOP firm Grassroots Targeting.

"There's a lot of smart people that are starting earlier than they normally do," Saler said.

He pointed to Republican members holding Hillary Clinton-won districts, which by one tally, there are 23 of these. "A lot of people are looking at what happened in 2016 and thinking, 'the conventional wisdom was so wrong this past time.' They're thinking it's better to start earlier.

"The combination of people not wanting to wait, and not wanting to trust someone else for their decision making is going to result in more people engaging and doing projects at the grassroots level for targeting and information flow."


Inside the GOP's Effort to Close the Campaign-Science Gap With Democrats - Bloomberg - July 8, 2015

While many Republicans responded by conceding catch-phrase-ready deficiencies--a need to do more and better with Big Data or the Ground Game--others were willing to acknowledge that the underlying problem was the lack of a culture within the GOP to encourage innovation. For a small but significant share of the party's electioneering class, however, any true reckoning with 2012 invites a deeper epistemological crisis about how to run smarter campaigns in the 21st century.

"We should not assume anything. Absolutely every aspect of the campaign, from the best way to knock on doors to the best way to broadcast television, should be tested," says Blaise Hazelwood, a Republican voter-contact specialist who founded CSI. "This is the way I did it on this campaign that won, so this is the way we should do it on all campaigns," Hazelwood says, mocking the prevailing sentiment of entrenched political consultants. "The test for them is whether they win or lose on election day. That cannot be a valid test."

...

Hazelwood has been asking and answering some of the toughest questions in Republican politics for years. Shortly after the 2012 elections, she faced one from Sally Bradshaw: What did Republicans need to do to improve their electoral mechanics? A longtime adviser to Bush, Bradshaw was one of five party eminences who had been tapped by Republican National Committee Chairman Reince Priebus to oversee the Growth and Opportunity Project, the postmortem report its authors were repeatedly instructed not to describe publicly as an "autopsy."

Twelve years earlier, Hazelwood had been in a similar position when, as the RNC's political director, she had organized what was known as the 72-Hour Task Force to fine-tune field operations that Karl Rove and other top advisers to President George W. Bush blamed for his unexpectedly narrow victory. Starting in 2001, Hazelwood deployed dozens of controlled tests in low-profile elections, usually with the goal of convincing party officials and activists that it was worth investing in the infrastructure to support volunteer-based voter contact. [...]

Many Republicans credited the findings of the 72-Hour Task Force with helping Bush in his re-election, but after his victory, the culture that had incubated them withered away.


Ready to win?

We provide individualized research, targeting, and strategic insights that are unique to your campaign.

We create custom voter audiences that target your persuasive messages to the people most likely to be impacted by them - and we have the real-world political & campaign experience to know the difference.

Give us a call today at 703-535-7590, and let's talk about getting GT on your winning team.

Copyright 2017 Grassroots Targeting LLC
707 Prince Street, Alexandria, VA 22314 703-535-7590 @GTstrategic