Research in Motion, the Canadian developer of the Blackberry, is known for attracting the insiders of DC with their emphasis on “unmatched security, reliability and value for government agencies”. But according to a recent National Journal survey, the number of Capitol Hill staffers that own a Blackberry device has decreased from 93% in 2009, to 77 percent this January. Research in Motion did not find good news in the private sector of DC either. Only 50% use a Blackberry, down from 76% in 2009. This decrease in popularity has allowed Apple to enter the competition with the iPhone –and the marketing campaign is working. Already companies like National Oceanic and Atmospheric Administration have issued iPhones to their employees.
Research in Motion must compete with the iPhone’s mainstream success, without sacrificing its secure and reliable quality. But if the current trend continues in Apple’s favor, we may very well see a new way to do business in the beltway.