Microtargeting - Targeting the Right Person with the Right Message Offline
Grassroots Targeting has been helping Republicans, and other public affairs professionals, target the right person with the right message since 2005. Our cutting edge tools help find non-traditional GOP supporters and help turn them out for victory. Our data, which is developed using our proprietary microtargeting methodology, ensures that you are spending money on targets with the highest rate of return. Couple that with our custom online microtargeting database software (GTIA) and you have full control of, and access to, your data 24/7.
Our clients include:
- Governor Bobby Jindal (LA)
- Governor Scott Walker (WI)
- Governor Bob McDonnell (VA)
- Senator Ron Johnson (WI)
- Attorney General Ken Cuccinelli (VA)
- Wisconsin Senate Recall Elections
- Congressman Eric Cantor (VA-7)
- Congressman Diane Black (TN-6)
- Congressman Charles Boustany (LA-7)
- Republican National Committee (RNC)
- Republican State Leadership Committee (RSLC)
- Arizona Republican Party
- Connecticut Republican State Central Committee
- Republican Committee of Chester County (PA)
- Republican Party of Florida
- Republican Party of Louisiana
- Republican Party of Wisconsin
We have worked on public policy campaigns and statewide initiatives with public affairs organizations and companies across the United States, including:
- American Airlines
- Clemson University
- Jindal Foundation
- Krieble Foundation
- Laszlo Strategies
- Peabody Investment Corp.
- U.S. Chamber of Commerce
Grassroots Targeting boasts extensive experience in online activism through effective digital branding and social engagement. We've built custom websites based on the needs of our clients, whether it is custom video galleries, grassroots action centers, voter registration drives or a simple blog to help the client tell their story best. Early Spring 2012, GT will roll out the latest in online grassroots activism tools - the GTAC. GTAC is not just an action center with social sharing capabilities with points and badges, it allows a campaign to finally apply voter file data to their volunteer database and bring their microtargeting to the next level. Contact us to learn more about the GTAC and be an early adopter.
Our mission is to target the right person with the right message - on or offline. This is our North Star - that which drives everything we do.
Blaise Hazelwood has led and managed political operations for the national Republican Party, high-profile grassroots programs and political campaigns. With years of experience at the highest levels of national politics and on the cutting edge of political technology innovation, she founded Grassroots Targeting in 2005.
Blaise has served in a number of key positions for the national Republican Party since 2000:
• RNC Victory Director for Coalition Building during 2000 Bush/Cheney campaign.
• RNC Political Director for 2002 cycle in which Republicans won back the Senate and expanded House majority.
• RNC Political Director for 2004 cycle in which President Bush won reelection and Republicans expanded Senate majority.
• NRSC Political and Media Director for 2006 cycle.
• Advisor to RNC Chairmen and top officials.
Blaise is recognized for leading the development and implementation of the 72 Hour Program, which is credited with revolutionizing Get Out The Vote efforts. She spearheaded the RNC’s successful online Team Leader program and the construction of Voter Vault, the first online national voter database. Blaise has managed and consulted for PACs, 527s, and candidates from the state to national level.
Serenety Hanley brings over 12 years of experience developing and implementing online grassroots programs and political technologies to Grassroots Targeting.
Serenety had the honor of serving President George W. Bush as the first woman to hold the title of White House Internet Director, and as the first Director of the Office of Web Communications at the Environmental Protection Agency. Previously, Serenety was the first Director of Political Technology at the Republican National Committee where she developed and managed innovative and first-its-kind political technology projects, including:
- The award-winning GOPTeamLeader.com volunteer website which was the first "gamified" political web site that awarded points for recognition and redemption,
- Voter Vault - the first online national voter database, and
- The groundbreaking Wireless 72 Hour get-out-the-vote program - the first wireless precinct reporting application and program to track voter turnout, synch with Voter Vault and thus leverage volunteer calls and door knocks on Election Day.
More recently, Serenety was named a 2012 Innovator of the Year by Campaigns & Elections for her work to include more citizens in the political process through new technologies. She has also been a guest lecturer at Georgetown University School of Continuing Studies and the Women's Campaign School at Yale on how to use social media for online activism.
She started her political career as a project manager at Targeted Creative Communications. Serenety is the proud mother of a rambunctious little boy, and a self-confessed tech geek.
Lisa Valentine joined Grassroots Targeting after several years in Republican politics.
Prior to working at Grassroots Targeting, Lisa was a project director with Public Opinion Strategies (POS) from 2007-2009. POS is a national political and public affairs survey research firm whose political clients include 18 U.S. Senators, 8 Governors, over 40 Congressmen and numerous state legislative caucuses.
Lisa began her political career in 2004 working with Congresswoman Sue Kelly of New York’s 19th District. She then worked for Lynne Cheney from 2005-2006, at the American Enterprise Institute, having a direct impact on her educational policy and conducting research for her popular children’s books. During the 2006 election cycle, Lisa worked as a project manager for Targeted Creative Communications, a direct mail firm located in Alexandria.
She has also amassed a wealth of campaign experience on both the national and local levels, including work with Bush-Cheney in 2004, Congressman Rob Simmons of Connecticut in 2006, State Senator Ken Cuccinelli of Virginia in 2007, Congressman Steve Chabot of Ohio in 2008, and Governor Bob McDonnell in Virginia in 2009.
Lisa is originally from upstate New York, and graduated from American University with a B.A. in Political Science in 2005 and an M.A. in Applied Politics in 2006. She now lives in Crystal City, Virginia.
Pearce Godwin is a proud North Carolinian from the mountain town of Blowing Rock who moved to the big city of DC to work on the Hill before joining Grassroots Targeting.
Pearce graduated from Duke University in 2008 with a B.A. in Public Policy Studies, a minor in Economics and a Markets and Management certificate. While pursuing his degree in Public Policy, Pearce spent a summer interning on Capitol Hill in the House and Senate, resulting in a severe case of the DC bug. Pearce also spent a semester abroad in Glasgow, Scotland studying British and European politics. He spent the majority of each spring semester sleeping in a tent to earn prime seats for the annual Duke-Carolina rivalry game in Cameron Indoor Stadium.
After graduation, Pearce returned to serve on staff in Senator Dole’s office. Pearce has been with Grassroots Targeting since early 2009 where he serves as Microtargeting Project Manager. He has also volunteered for multiple campaigns and at the Republican National Convention.
In addition to politics and Duke Basketball, Pearce is interested in business and economics. He now lives in Arlington, Virginia with his wife Chrissy.
Alan Gore brings over 20 years of Hill experience as a House staffer and Account Executive in software sales. He has extensive experience with constituent technology services. Prior to joining GT, Alan worked for iConstituent, InterAmerica Technologies, and Monarch Constituent Services.
Alan received a BA in History from Greenville College, an MA in Political Science from Ball State University and resides in Millersville, Maryland with his wife and two boys.
Brian Bellgowan has spent 21 years perfecting the art of building databases and has processed over a billion records throughout the US.
Brian’s specialties include large scale targeted database development, congressional and legislative targeting, redistricting and reapportionment data development, referendum and ballot proposal consultation, specialty file work, and political field program solutions. Brian is also President of Combat Data Inc., a political data consulting company.
Some of Brian’s past positions include Director of Strategy for the Michigan Republican Party, Data Development Director at MRP, and GOP Caucus IT Director at the Michigan State Senate.
He graduated with a BA in Marketing from Michigan State University and resides in DeWitt, Michigan with his wife and three children.