Stay on the Cutting Edge: Embrace the QR Code Revolution
You may have seen matrix barcodes popping up on marketing materials, even business cards, in recent months. These unique, customizable portals of information are powerful tools to spread your message and engage tech-savvy supporters. The QR (Quick Response) code can be placed on literature and read by smartphones, directing users to a website or relevant campaign info. QR Codes are expected to permeate US marketing by 2013, from direct mail pieces to catalogs, billboards, display, TV, store signage, websites and product packaging. The possibilities for application in political and public affairs campaigns are endless. Last year, smartphone users, who now constitute 35% of US adults, increased QR scanning by 1600%. QR Codes are more than the latest youth fad; 70% of scanners are between 25 and 55, the core of your outreach effort. Don’t get left behind - QR Codes are the future of marketing.
Ever Wonder if Your Social Networking is Worth the Effort?So, you post to Facebook and people Like it. You Tweet and people Retweet it. But what about the actual impact? Are the shares and mentions across all of your social networks helping you meet your overall goals? Most social applications offer some level of reporting, but there are third party tools that take reporting to a whole new level. These tools, such as SocialMention.com, aggregate and analyze all “content from across the universe” from nearly 100 social media sources. Discover your strength, sentiment, passion and reach. These metrics report the likelihood you are being discussed in social media, the ratio of positive to negative mentions, the level of brand loyalty in repeat mentions and your range of influence. Also see more common metrics such as frequency and number of mentions. Measure yourself against competitors by comparing keywords. You are also able to setup daily email alerts of your social media performance or display the buzz in real-time on your website. Comprehensive reporting tools should be leveraged to maximize the impact of your social media outreach and branding campaign.
Click here to learn more about Grassroots Targeting’s digital branding work using social network sharing. We’ll help you determine and maximize the ROI of your shares.